Unpredictable economic conditions, geopolitics, and supply chain instability compound marketing-specific concerns like data deprecation, and the constant allure of emerging digital channels raises the stakes for CMOs’ growth agenda. While some companies are responding to the market turbulence by cutting advertising, periods of uncertainty can be the best times for marketing to shine. This session will explain the key responsibilities marketing should own in order to effectively drive growth and how to lead a modern marketing function.
- Why is the marketing function more important than ever?
- What are the fundamentals of a high-performing marketing function?
- How should you develop into an effective marketing leader?